McCoppins Hawthorn East

Located on Tooronga Road in the heart of Hawthorn East, McCoppins is the neighbourhood gourmet supermarket and deli for residents across Camberwell, Glen Iris, and the surrounding inner east. Whether you’re picking up dinner essentials or planning a weekend feast, our Hawthorn East store stocks everything you need — and plenty you didn’t know you needed.

The Deli

Our award-winning deli counter is the centrepiece of the Hawthorn East store. Ben and the team hand-select fine meats, artisan cheeses, and premium condiments from producers they know personally — names like Barkly Smokehouse, Meredith Dairy, Will Studd, and Barossa Fine Foods. If you’re after a cheese board that’ll impress, a proper prosciutto, or a house-made dip for tonight, this is the counter to visit.

Beyond the Everyday

We carry a full grocery range but go far beyond what you’d find in a chain supermarket. Each morning starts with a delivery of fresh bread from Melbourne’s best bakeries. The shelves are stocked with Maggie Beer, Jasper Coffee, McClure’s pickles, Byron Bay Chilli Co, and artisan desserts from Essence Food for the Soul and Il Migliore. Our wine section is curated with the same care — local and imported bottles chosen for quality, not volume.

Meet Ben

Ben has been behind the counter at Hawthorn East for over 15 years. A passionate cook who lives for wine pairings, cheese boards, and everything deli, he’ll tell you exactly what to pair with what and how to put it all together. He’s one of our Ask the Experts — ask him a question about wine, cheese, or what to bring to your next dinner party.